Why Real Estate Leads Die in Follow-Up, Not Lead Gen
Ask a struggling agent what their business needs and almost every one of them says the same thing: more leads.
Ask a top producer the same question and you'll usually get a different answer. It's rarely lead volume that separates a 10-transaction year from a 25-transaction year. It's what happens in the hours and days after a lead comes in.
Lead follow-up sounds simple. In practice, it's where most agents lose deals they never even knew they had a shot at.
